Trademark Protection Attorneys

Registering a trademark protects your brand name and reputation – but it’s only a part of a full trademark strategy. At The Pure.Law Firm, we not only help you navigate the process of prosecuting your trademark application, but we also help you determine what trademarks you should pursue for the best brand protection both in the United States and overseas.

Not all trademarks are brands, but all brands are trademarks. You cannot overstate the importance of protecting your brand and its associated goodwill. An important part of protection is to file a trademark application to register your trademark with the U.S. Patent and Trademark Office (USPTO). 

Mistakes can be costly when filing a trademark application. If you file incorrectly the first time, you’ll have to refile and pay the application fee again to correct any errors. Meanwhile, someone else could have filed the correct trademark application thus interfering with or obstructing registration of your trademark. 

We regularly represent clients in complex proceedings at the USPTO, including theTrademark Trial and Appeals Board (TTAB) as well as other regulatory and arbitration settings.

Every client and trademark requirements are unique, which is why we take a personalized approach to each application. We advise you on how to maintain and expand your trademark rights to preserve and increase your portfolio’s value. We help you make clear and informed decisions while managing your costs and meeting your goals.

Contact us or call us at 313-612-2111 now to discuss your trademark prosecution needs.

Our experienced trademark attorneys represent clients in a variety of matters including:

  • Trademark application filing and prosecution
  • Global trademark portfolio management
  • Comprehensive trademark clearance searches
  • Responding to USPTO Actions and provisional refusals
  • Trademark maintenance and renewals
  • Amazon Brand Registry
  • Monitoring competitor trademarks
  • Monitoring for trademark infringement
  • Trademark oppositions and cancellations

Do You Need a Trademark Attorney?

An experienced trademark attorney can make all the difference when it comes to selecting, prosecuting, enforcing, and defending your trademarks for your business and brand.

Besides representing clients in high-stakes trademark infringement litigation, our trial-tested attorneys have the knowledge to draft the strongest possible trademark applications with the most appropriate description of your brand and your company’s products.

Whether you want to protect a traditional brand name, a tagline, a logo, a design, or a sound, shape, or image that represents the distinctive trademark of your business, you want to present the USPTO with the strongest application. Your trademark protection will be stronger the more distinct your trademark is and the more clearly consumers can tell yours apart from any other registered marks. 

You must also choose the right type of trademark for a successful application and appropriately describe the associated goods and services. A good trademark attorney can advise you on your choices and set you up for the best chance of enforcing and defending your IP rights.

How and When Can a Trademark Be Enforced?

Trademark rights arise out of use of a mark as a source identifier – meaning a brand name that consumers associate with your products or services. Although a trademark registration is not necessary to have trademark rights, a trademark registration helps strengthen your rights by increasing protections under laws including federal trademark law known as the Lanham Act. 

As soon as your trademark application is approved, you must properly monitor and enforce the use of your registered mark out in the world. This involves regularly checking the internet for potential infringement and paying attention to what your competitors are doing. You should also be on the lookout for any similar trademark applications filed recently with the USPTO.

If another company uses your trademark or an identifying mark that’s too similar to yours, you can send a cease-and-desist letter or threaten litigation to protect your legal rights.

If you fail to properly monitor infringement of your trademark, then you could eventually see your intellectual property rights eroded over time by minor infractions. A dedicated trademark attorney can make sure that your trademark remains safe from challenges.

For top-notch trademark strategy, prosecution, monitoring, and enforcement, contact us or call us at 313-612-2111 now to speak with our experienced lawyers.

Links to key trademark resources:

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